Focusing on quality products, The Jerky Co uses only MSA grade meats. Meat Standards Australia (MSA) is a grading system developed to improve the supply of consistently high-quality meat to the beef consumer. MSA is a ‘tenderness guaranteed’ grading program that grades beef based on eating quality. The MSA system grades each muscle (cut) on eating quality, with regards to tenderness, juiciness, flavour and overall liking.